Friday, May 7, 2010
Quick Website Update
I updated the main website a little while back to include a sample marketing plan. These are things that worked for me, though your mileage may vary. I tried to hit the major components of an Internet and locally based marketing effort. While I have personally found that school readings and library readings have not resulted in immediate book sales (even when order forms are sent home with students prior to the reading,) they have consistently resulted in additional bookings to do (paid) author visits. Always give students a bookmark or sticker about your book, imprinted with your website address. You never know when a parent or PTA member will use that info to contact you for a future booking.